Not Using Focus Groups? You Are Not Focusing On Your Problems!
•How to target your project to maximize results?
•How to select a field research company to recruit a focus group?
•How to develop screening parameters to obtain proper demographics?
•How to write a sensitive discussion guide?
•How to synthesize consumer remarks from group-to-group?
•What to do in difficult situations where standard probing seems to lack impact?
•What to do to spark consumer enthusiasm to the interview process?
•How to obtain consumer trust to deliver candid honest comments?

Focus Groups Help Drive These Solutions:
•Executive interviews
•Corporate identity
•Concept generation
•Product positioning
•Product sampling and evaluation
•Competitive research
•Advertising direction
•Employee evaluation

Basic Steps To Consider In A Focus Group Project
1.Development of objectives
2.Discussion guide planning
3.Respondent screening
4.Facility selection and rental
5.Respondent recruiting
6.Group moderation
7.Audio/video Production